8:00 – 9:00
Turnout – Registration

DIY & Home Improvement

The DIY & Home Improvement Convention, which has brought together the home improvement and renovation industry stakeholders for the past 15 years, is back to its physical form. The 13th DIY & Home Improvement Conference will present proven practices, out of the box strategies, technological solutions and services to address these new and unprecedented challenges.

9:00 – 9:15

Visions beyond uncertainty
Prokopis Karydakis
CEO, Karydakis Media

9:15 – 9:30

Digital transformation and retail
Dimitris Papastergiou
Dimitris Papastergiou – Minister of Digital Governance of Greece

Section A: The new normal

9:30 – 9:50

The positive momentum of the Greek economy and the challenging decisions
Nikos Filippidis
Financial analyst,
Mega Channel

9:50 – 10:10

Collaboration: Unity makes strength
Piet De Coninck
 General Manager, HIMA

10:10 – 10:30

The post-pandemic job market
Petros G. Mihos
Founder, Searchlight Partners

10:30 – 11:00

When The Growing Gets Tough
Erwin Van Osta
President, BricoAlliance / CEO, Hubo

11:00 – 12:00 Coffee break

SECTION B: CONSUMERS AND COMMUNICATION

12:00 – 12:30

Nordic design from nature
Petteri Masalin
Chief Design Officer, Fiskars brand

12:30 – 12:50

Glimpses into Modern Greek Society

Ηome Ιmpovement marketing: Communication and development strategies
Xenia Kourtoglou
MSc. – Ιδρύτρια Focus Bari & Resilience Expert

PANEL
Ηome Ιmpovement marketing: Communication and development strategies


12:50 – 13:40

 

Coordination
Effie Issaakidou
Managing Director, Momentum Worldwide Athens

Dora Lykaki
Product & Marketing Director, Kärcher

Maryam Sadri

Marketing Director, Praktiker Hellas

Ioanna Tziriti

Group Marketing Director, Isomat

Konstantinos Tsapralis

Head of Marketing,

Heracles Group of Companies

Irene Halkiadaki
Marketing Director,

Leroy MerlinGreece & Cyprus

13:40 – 14:40 Snack break

13:40 – 14:40 Megatrends are changing the retail landscape

14:40 – 15:00

More than Products
Dimitris Galanis
CEO, Praktiker Hellas

15:00 – 15:30

Customer-centric and databased decisionmaking open the path to differentiating and accelerating growth

Luc Demeulenaere
Senior advisor bij, Demeulenaere & Cο

15:30 – 15:50

Generative AI & Speech Analytics during the 14th DIY & Home Improvement Conference.
Isidoros Sideridis

CEO, Pobuca

15:50 – 16:30

From Smart To Conscious
Herman Konings

Change Psychologist & Trend Analyst, NXt

16:30 – 17:00
“DIY Products of the Year 2023” ceremony
‘Life Achievement Award’ ceremony

[ DIY Lifetime Award ]
Nikos Houlis

Founder, Durostick

17:00

Networking / Food & Wine