He is the Chief Design Officer for the Fiskars brand. Throughout his career Masalin has pushed the Finnish design thinking forward, and he has received numerous design awards. Masalin holds a Bachelor’s degree in Industrial Design and has graduated from Lahti University of Applied Sciences’s Institute of Design. He is a board member of Lahti University of Applied Sciences and the Finnish Design Centre.
One of the leading premium lifestyle brands in the gardening, cooking & creating categories around the world, Fiskars’ purpose is to increase human happiness in and around the home. In addition to a wide range of garden tools, Masalin’s team also designs kitchen tools and products for watering. Masalin is the first person with a design background to have lead Fiskars R&D.
Today, design is an integral part of the company’s R&D process, to the extent that the two have blended together almost completely. Masalin has developed a hybrid approach, in which engineers become designers and designers become engineers. Together with his team, Masalin aims to develop innovative products of a high quality that deliver even after decades use. Masalin sees a lot of optimism in the way in which especially younger generations have started to fight against a throwaway culture in favour of sustainability.