Irene has more than 20 years of experience in Marketing expanding from Brand Building to Product Management and new product development having worked in different industries (FMCGs, Telco, Retail. During her career, she has gained significant experience in the design, strategic planning and execution of marketing strategies with significant results in market share & brand consideration increase. In February 2020, she joined Leroy Merlin Greece & Cyprus and undertook the role of Marketing Director to further build Brand value , strong Customer Relationships and seamless omnichannel experiences for the customers. Irene holds an MBA from the University of Strathclyde and a BSc in Management & Marketing from the Athens University of Economics and Business (AUEB).