We are living in the “age of data.” The available quantities of data are almost limitless, and the real challenge is to convert them into meaningful information that will ultimately lead to sound strategic decisions. The 14th DIY & Home Improvement Conference, which will take place on Wednesday, November 29th, at the Benaki Museum (138 Piraeus Street, Athens), will present how we can create the connection between numerical data and human emotions and needs.
In a highly interesting presentation, Isidoros SideridisCEO of Pobuca and an expert in Customer Experience and Loyalty, will aim to decode Generative AI & Speech Analytics during the 14th DIY & Home Improvement Conference.Artificial Intelligence can now understand human language. It can also assess customer emotions and execute campaigns by analyzing their results.
After the pandemic crisis, the conditions of the job market have changed significantly, becoming more flexible. Part-time employment, temporary work, and remote work have significantly increased, and many employers offer the option of a hybrid work model and flexible working hours. The new “ethics” of the post-pandemic job market and how businesses can benefit from them will be presented by Petros Michos, the founder of Searchlight Partners.
With the motto “Against Uncertainty,” the key themes of the 14th DIY & Home Improvement Conference will include:

• PAY-PER-USE: The future of operations management.
• MEGATRENDS: What they are and how they are changing the retail landscape.
• TRADITIONAL SALES & TECH-FREE SERVICE: A conscious, authentic, and people- centered approach.
• CUSTOMER-CENTRIC MINDSET: Adding value to the offering.
• HOME IMPROVEMENT MARKETING: Communication and development strategies.
• ARTIFICIAL INTELLIGENCE: Customer Experience in the AI era.
• CONSUMER RESEARCH: Changes in customer habits.

The DIY & Home Improvement Conference is the largest B2B event in the Home & Garden market, covering tools, machinery, paints, varnishes, and building materials. It also features the presence of major companies involved in home and garden technology and equipment. It serves as the unique networking event for top executives from all major companies, representing all segments of retail chains and traditional commerce.
Prominent Greek and foreign speakers, original presentations, exclusive research, and face-to-face interaction with key decision-makers in the Greek market further enhance the 14th DIY & Home Improvement Conference, making it of higher quality than ever before.
As is the case every year, this year as well, the event will come to an end with a unique food & wine networking party, which will bring together all industry stakeholders.