She currently serves as the Managing Director at Momentum Worldwide Athens, the experiential agency operating under the McCann Worldgroup umbrella. Possessing almost two decades of invaluable experience within the advertising sector, she has adeptly managed a diverse portfolio of both international and local clients, including Nestle, CPW, Coca-Cola, MasterCard, Bacardi Hellas, Toshiba, L’OREAL, Reckitt Benckiser, Loumidis, Dixons, Papastratos, and various others. She is a dedicated specialist in Communication and Customer Experience, with a primary focus on cultivating innovative and resourceful methods to elevate brand visibility and establish memorable, disruptive, entertaining, and shareable experiences for both brands and consumers. Her professional background encompasses a comprehensive understanding of integrated communication campaigns, underscored by a means of expertise in strategy development, project management, retail, and shopper experience. Notably, she has a track record of conceiving award-winning concepts for experiential and digital activations. Her unwavering enthusiasm for emerging media, technology, digital platforms, and innovative experiences underscores her commitment to continuous development. Her academic credentials include a Bachelor’s degree in Communication and Mass Media from the Panteion University of Athens, complemented by a diploma in Sociology from University of Leicester.