At the 14th DIY & Home Improvement Conference, the special “DIY Lifetime Award” will be presented to Nikos Houlis, the Founder of Durostick. The conference is scheduled to take place on Wednesday, November 29th (9:00-17:00) at the Benaki Museum (138 Piraeus, Athens).
Nikos Houlis began his professional career at the young age of fourteen, alongside his father. From a young age, he learned the value of creation, as well as the hard work and sacrifices required to achieve professional recognition and personal fulfillment.
In 1988, he established his own company, “Durostick N. Houlis,” with a focus on producing adhesives, paints, and mortars. He advanced, making his vision synonymous with quality and reliability, and continues to have a highly successful presence in the Greek market, as well as in international markets.
Over the course of its 35 years in operation, Durostick has secured one of the top positions among industry players. The company possesses state-of-the-art, high-tech mechanical equipment, and its range of 350 products covers the entire spectrum of construction. Its workforce consists of 220 individuals, and its well-equipped laboratory serves as a modern research and development center, aimed at creating new products and continuously evolving existing ones. Nikos Houlis’s business objective and vision have always been the continuous and sustainable growth of Durostick, always with respect for people and the environment. With the motto “Against Uncertainty,” the key themes of the 14th DIY & Home Improvement Conference will include:
With the motto “Against Uncertainty,” the key themes of the 14th DIY & Home Improvement Conference will include:

• PAY-PER-USE: The future of operations management.
• MEGATRENDS: What they are and how they are changing the retail landscape.
• TRADITIONAL SALES & TECH-FREE SERVICE: A conscious, authentic, and people- centered approach.
• CUSTOMER-CENTRIC MINDSET: Adding value to the offering.
• HOME IMPROVEMENT MARKETING: Communication and development strategies.
• ARTIFICIAL INTELLIGENCE: Customer Experience in the AI era.
• CONSUMER RESEARCH: Changes in customer habits.

The DIY & Home Improvement Conference is the largest B2B event in the Home & Garden market, covering tools, machinery, paints, varnishes, and building materials. It also features the presence of major companies involved in home and garden technology and equipment. It serves as the unique networking event for top executives from all major companies, representing all segments of retail chains and traditional commerce.
Prominent Greek and foreign speakers, original presentations, exclusive research, and face-to-face interaction with key decision-makers in the Greek market further enhance the 14th DIY & Home Improvement Conference, making it of higher quality than ever before.
As is the case every year, this year as well, the event will come to an end with a unique food & wine networking party, which will bring together all industry stakeholders.