In today’s rapidly evolving business environment, achieving business growth with a customer-centric orientation has become crucial for every business. The factors that unlock the customer-centric growth organizational mindset will be presented at the 14th DIY & Home Improvement Conference, which will take place on Wednesday, November 29th, at the Benaki Museum (138 Peiraios, Athens).
Belgian commercial engineer and business consultant, Luc Demeulenaere, will reveal to the participants every aspect of securing a customer-centric mindset and mentality. Are data the cornerstone of customer-centricity, or should the change permeate the entire company and all levels?
However, for a customer-centric approach, it is not enough to change the organization’s structure and operation. It requires processes and tools, and one of the most important is the design and development of products and solutions that not only satisfy consumers’ expectations and needs but also anticipate their behavior. Chief Design Officer of Fiskars, Petteri Masalin, will discuss the increasingly significant role that product design should play in the R&D process of every company. Petteri Masalin. Inspired by Finnish design thinking and having won numerous design awards, he will talk about a hybrid approach in which engineers become designers and designers become engineers.
With the motto “Against Uncertainty,” the key themes of the 14th DIY & Home Improvement Conference will include:

• PAY-PER-USE: The future of operations management.
• MEGATRENDS: What they are and how they are changing the retail landscape.
• TRADITIONAL SALES & TECH-FREE SERVICE: A conscious, authentic, and people- centered approach.
• CUSTOMER-CENTRIC MINDSET: Adding value to the offering.
• HOME IMPROVEMENT MARKETING: Communication and development strategies.
• ARTIFICIAL INTELLIGENCE: Customer Experience in the AI era.
• CONSUMER RESEARCH: Changes in customer habits.

The DIY & Home Improvement Conference is the largest B2B event in the Home & Garden market, covering tools, machinery, paints, varnishes, and building materials. It also features the presence of major companies involved in home and garden technology and equipment. It serves as the unique networking event for top executives from all major companies, representing all segments of retail chains and traditional commerce.
Prominent Greek and foreign speakers, original presentations, exclusive research, and face-to-face interaction with key decision-makers in the Greek market further enhance the 14th DIY & Home Improvement Conference, making it of higher quality than ever before.
As is the case every year, this year as well, the event will come to an end with a unique food & wine networking party, which will bring together all industry stakeholders.