The ways in which DIY & Home Improvement stores and chains will achieve alignment with digital technology developments and invest effectively in new technologies so that their performance can benefit directly from them, will be at the focus of the 13 th DIY & Home Improvement Convention that will be held on 24 November (9:00-17:00) at Benaki Museum (138 Pireos Street, Athens).
Marco Orlandell
Ο Marco OrlandelliCEO, Organizzazione Orlandelli, which is active in garden design, layout and equipment, will share with the attendees, in the context of “Garden Trends 2023” his experience as to how the layout of a modern garden centre should be in order to evolve and be in perfect alignment with consumer needs; the reasons behind the choice of purchasing, from dedicated stores, the plants, tools and garden items that provide customers with everything they need to enjoy the outdoor areas of their houses: inspiration, a great variety of products, consultation services and eco- solutions for greener houses.
Neil Munz-Jones
Neil Munz-Jones from mdj2, a leading consultation company trusted by major international chains, will provide attendees with the latest update on the development of new concept stores and the preparation for a marketplace launch. In addition, he will offer a lot of information and case studies about digital transformation strategies, integrated personalised solutions and, above all, the improvement of the multi- channel customer experience.
The DIY & Home Improvement Convention is the biggest B2B meeting of the Home & Garden market. It is a unique networking event for top executives from all the major companies and representatives from all the departments of retail chains and brick and mortar trade stores in the field of home tools, paints, construction materials, technology and equipment..
Leading Greek and foreign speakers, primary presentations, exclusive surveys and face-to-face interaction with the most important decision makers of the Greek market seek to upgrade the 13 th DIY & Home Improvement Convention and the level is, indeed, higher than ever.
